If you think that e-mail marketing is no longer an effective tool, you are mistaken! Even though email marketing has been used for some time now, it hasn’t gotten old. New email promoting strategies and methods are constantly being developed to keep the medium fresh. Use the ideas below to see how you can use email for yourself.
Every single person on your email promoting list must request a spot on it, so never add anyone against their will. If you don’t, you could get a lot of spam complaints or lose customers for good.
All emails should be proofread before they are sent out. You have to make sure all your newsletters and emails are letter perfect. Make sure you test out the format so it will work out and show up on the screen how you had imagined it. Test links that you include in your email to be sure they are working.
It is advisable to get permission from customers before contacting them by email. People typically think of emails that aren’t desired by them as spam. As a result, they’ll likely ignore or delete these messages without even viewing them. You may also be in violation of your ISP’s policies if you send out mass emails to customers who have not chosen to receive them.
Make your emails content rich. Put some helpful information in emails and don’t just put in information related to sales. Information that is useful to readers and can’t be found on your site is particularly appreciated. Also try including special offers on products and services. Build rapport with your customers by sending holiday emails or birthday emails, not just emails at times you want business.
Sending out quality email is a part of establishing a good image for your brand. Since this is true, you should put time and effort into designing an email template that includes your logo and anything that sets you apart from the crowd. This will make you instantly recognizable to your readers.
Do not send emails without getting permission first. Disregarding this can not only cost you your current customers, but also any future customers who correspond with this one. This could lead to you getting blacklisted by some of the ISPs; this could turn in to a major headache for your e-mail marketing campaign, and in turn, your business.
Always have a link for people to easily unsubscribe or opt out of your email list. Do not forget to provide a link to unsubscribe and make sure it is obvious. Make your customers feel that you value their participation and not as though they have been roped in unwillingly and unable to escape.
It is imperative that you never add anyone to your email list who doesn’t want to be there. If not, consumers will think you are spammer and throw your communications in the trash. If your ISP gets many complaints, they could block you from sending emails because you can be viewed as a spammer.
Use email previewers to your advantage when using preheaders. A preheader is simply the first line from your email’s body text, and it’s placed in a prominent location. Many email clients, such as Google, use this line as a preview of the message and display it alongside the subject – making it a smart way to attract attention.
E-mail marketing might be old, but it still has lots of profit potential. By taking these ideas to heart and staying current on news methods of email promoting, you can make sure that such campaigns produce solid results well into the future.